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Art & Design: Graphic Communication (Graphics)

Department
Art & Design
Level
A-Level, GCSE
Building
Thorp
Subject Leader
Miss K Adams
Art & Design: Graphic Communication

Subject Overview

In the Art department we offer a vibrant and contemporary curriculum, preparing students to become creative thinkers who can decode the visual world around them in a personal way. Part of the process of learning through creativity teaches students to use critical and lateral thinking skills, alongside practical development of skills. The individuality of students is supported through personalised programmes of study. Students have options to study Art & Design, Photography and Graphic Design at GCSE and A Level.

Graphic Communication equips students with the creative and technical skills needed to communicate ideas visually in an increasingly digital world. Students explore branding, typography, illustration, advertising, packaging and digital design while developing a strong understanding of visual communication and target audience. Using both traditional techniques and industry-standard Adobe software, students learn how design influences everyday life and how creative solutions can inform, persuade and inspire. The course encourages innovation, thoughtful design thinking and professional presentation skills that prepare students for higher education and careers within the creative industries.

Teachers

Miss Kirsten Adams

Subject Leader for Art

Mrs Sharon Evans

Second in Art

Mrs Claire Elworthy

Art Teacher

Mrs Rebecca Raynor

Art Teacher

Mrs Suzanne Chapman

Art Technician

Curriculum Intent

KS4

At Key Stage 4, students develop an understanding of how visual communication influences the world around them. Through projects centred on branding, typography, illustration, advertising and digital design, students learn to communicate ideas effectively for specific audiences and purposes. They investigate the work of professional designers, generate and refine creative solutions, and develop confidence using both traditional design techniques and Adobe Creative Suite. The curriculum encourages innovation, critical thinking and professional presentation while fostering independent creative decision-making. At KS4, students have the opportunity to study Art & Design, Graphic Communication and Photography GCSEs. The prior learning from KS3 is built upon, continuing to develop the foundational skills learnt in developing ideas, recording observations and producing own responses. Work is project based, with each endorsement having its own generic guideline sheets to follow. Regardless of the endorsement, students take an independent approach to their studies, with teachers acting as mentors and guides through the process. Individuality is something that is celebrated and students cover a variety of themes and techniques building on their interests. ArtZone is available after school to support students further in developing their creative practice, and regular competitions and visits to galleries support the development of creative thinking.

KS5

Students at KS5 are expected to be highly independent learners and build on their prior learning from studies at KS3 and 4, producing sophisticated graphic design outcomes in response to self-directed and externally set briefs. In these briefs, students explore branding, editorial design, packaging, illustration and digital media guided by their personal interests. Graphic Communication is a popular A level choice and provides students the opportunity to explore, expand and consolidate technical skills. Students develop an informed understanding of contemporary graphic design practice while refining their personal design style, preparing them for higher education and careers within graphic communication and the wider creative industries. A level courses in Art & Design enable students to work both independently and collaboratively, building critical thinking skills and presentation skills, all important skills that transfer to society and workplaces across professions. The courses facilitate degrees in the creative industries, and many students go on to study creative courses at university and work in this field successfully.

Art & Design develops students’ imagination and gives them the chance to experiment and take risks.  It also enables them to develop an understanding of the context of art and its place in our society. To assist with this, a range of trips and visits to galleries take place, including visits to local museums, London galleries in the Sixth Form. Many students proceed to a career in Art & Design and our strong alumni network contributes to the learning and development of students in school.

Key Stage 4

KS4 Syllabus
GCSE Overview

Students are taught the following topics in Years 9 to 11:

Across KS4 subjects in the Art & Design department, students are taught skills in exploring research, developing ideas, working across relevant medias and processes, reviewing and refining work and presentation techniques. Skills vary according to the endorsement and students’ personal interests as they develop their work. However, foundational skills are taught in each subject as follows:

Graphic Communication foundational skills:

  • Drawing to design
  • Typography
  • Layout and Composition
  • Illustration and Image-making
  • Branding and Identity Design
  • Digital Design (Adobe Creative Suite)

Year 9

  • Food packaging and branding
  • Power of the Poster

Year 10

  • Magazine Design
  • Music Promotion Design
  • The Final Chapter (Self-led personal investigation)

Year 11

  • The Final Chapter (Self-led personal investigation)
  • Externally Set Unit (From January until final assessments)

Key Stage 5

KS5 Syllabus
A-Level Overview

Students are taught the following topics in Years 12 and 13:

Students taking A Level Graphic Communication spend time developing their independent practice through their chosen mediums. In Year 12, terms 1 and 2 are used to build foundational skills at A level to support students in developing their own creative practice. They learn how to address the assessment objectives with some tailor-made lessons before branching off and becoming more independent, taking risks and developing skilful and imaginative work. Students regularly present work in exhibitions in the department and learn how to build on their practice through critiques and tutorials. A range of foundational skills are taught in each subject, thereby allowing students to grow and develop deeper skills based on their personal interests.

Year 12 term 1 : Summer project

Year 12 term 2 & 3 : Personal investigation (self led topics), Related study essay

Year 13 term 1 : Personal investigation (self led topics)

Year 13 term 2 & 3 : Externally Set Unit (from Feb onwards, set by OCR Exam board)

Extra and Co-Curricular Experiences

Across key stages, students have the opportunity to explore the world around them. In Art & Design, we give students the chance to engage with art in the real world through a range of visits to museums and galleries.

 

  • Pitt Rivers Museum, Oxford (KS3)

    Students are encouraged to visit following Galleries and events to inspire their work and reflect on the work of others.

 

  • Photographers’ Gallery, London
  • Royal Academy College of Art, London
  • National Portrait Gallery, London
  • A range of degree show exhibitions, London

In Art & Design there are many opportunities for students to participate in the wider life of the school. Students support work in creation of graphic promotional materials, recording for events, photographing events and exhibiting their artwork around the school site.

Additional Curriculum Opportunities for our High Prior Attainers

Students have the opportunity to enter competitions, such as the Rotary Club Annual Photography competition for young photographers and the Royal Academy Young Artist competition, amongst others.

ArtZone is run after school throughout the week to enable space and time for students to experiment, grow their skills and work alongside their teachers.

Waddesdon Church of England School’s Assessment and Feedback Policy. At Waddesdon our aim is for assessment to be:

  • Meaningful
  • Motivational
  • Manageable